Soliciting friends, family, neighbors, colleagues, and businesses for monetary donations is not always an easy job; especially when the economy is suffering and donation dollars are tight. Before you hit the send button in your email box, take time to write an effective fundraising letter that can speak properly to potential donors on your behalf and help get you one step closer to securing your ticket sale or donation.
Make it personal. Tell the recipient why you care, why you’re spending your own time and energy working on this cause and what their donation would mean to you, personally. At the end of the day it’s more about the messenger than the message, itself, so focus on being your best you.
Keep it simple. Today people are inundated with more information than ever before thanks to improved technology and constant access to it. That said, the person you will be contacting will most likely be busy so a few short paragraphs that get right to the point should do the trick.
Use details. No one wants to throw money at an endless problem with no short-term solutions in sight. Associate people’s ticket price or donation amount with tangible items or actions that give donors hope. Examples include food or supplies that can be purchased, renovations that can be made, treatments that can be paid for or people/animals that can be saved.
In the first paragraph, briefly outline a few facts about the organization that will be benefiting from the fundraiser but make sure to explain how it relates to you.
In the second paragraph, talk about the type of event (bacon and beer, casino night, 5K run, etc) the date, the time, and how much fun the event, itself, will be.
In the third paragraph tell the donor about where their money will go and that their donation will be tax deductible, including your organization’s federal tax id number if possible.
Finally, thank the person for taking the time to read your email and for their potential support. Include a link to your Fundraise.com page and let them know you’re available to field any questions they may have.