Thinking about doing a direct mailer? Think again.

There’s no question about the impact of email in our day-to-day lives – from work related information to personal communication and recreational reading, email is now the preferred contact form of many.

A strong email presence can helps retain donors, spread information, increase giving, and grow awareness for your cause. Email is also faster than traditional mailing lists and costs a fraction of the price. Yet more than a few organizations struggle with the idea of moving their campaigns online.

If you find yourself still weighing the pros and cons of an email marketing campaign, here are two charts we think you should see…

Cost comparison of 50,000 Direct Mailings vs. 50,000 Email Messages:

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<table border="1">
<tr><td>Production (artwork)</td><td>$1500</td><td>$0</td></tr>
<tr><td>Digital Proofing</td><td>$120</td><td>$0</td></tr>
<tr><td>Printing, Binding, Addressing</td><td>$26,000</td><td>$0</td></tr>

Timing Comparison of 50,000 Direct Mailings vs. 50,000 Email Messages

<table border="1">
<tr><td>Production (artwork)</td><td>7 days</td><td>30 minutes</td></tr>
<tr><td>Digital Proofing</td><td>1 day</td><td>Instant</td></tr>
<tr><td>Printing, Binding, Addressing</td><td>5 days</td><td>Instant</td></tr>
<tr><td>Mailing</td><td>4 days</td><td>30 minutes</td></tr> 
<tr><td>Total</td><td>17 days</td><td>1 hour</td></tr>